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When did your business outgrow your website?
You’re not where you were two years ago, m’lovely.
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You’re more experienced, more established and yet...​your website still sounds like you’re stuck in dress rehearsal for the school play!
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"It's out of date." "It doesn't sound like me anymore." "It doesn't really explain what I do."
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You’re apologising for your website because it sounds nothing like you or the business you’ve built.
Potential clients finding you through Google or AI never hear that explanation. If your website doesn’t show them why you’re different, they’ll misunderstand you, compare you on price or simply move on.
When your website finally says what your business has been trying to say all along, everything else gets easier.
Here's what Changes
KNOW WHAT TO SAY
FEEL PROUD TO SHARE YOUR WEBSITE
ATTRACT PEOPLE WHO ACTUALLY FIT
Stop rewriting your homepage for the tenth time. Know what makes you different and stop sounding like everyone else in your industry.
Have a website that feels like the same business people meet online, in person and when they work with you.
Fewer enquiries that aren't quite right. More people who already sound like your best clients before you've even spoken to them.
Here's where I come in
I've audited close to 100 websites, and there's nearly always the same 3 issues I find:
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1. The hero section could belong to anybody
You could swap the logo for your biggest competitor’s and nobody would know the flippin’ difference.
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2. Every service is crammed onto one page
Google and AI have no clue what to rank you for, when to recommend you or which page to send people to.
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3. Your website and your business feel miles apart
You’re warm, interesting, and full of ideas when people meet you (either in person or online), and yet... when they visit your website, they wonder where the bloomin’ hell you went!
Put all three together and you get a website that is difficult to find, easy to forget and nowhere near as interesting as the business behind it.
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That’s why I dig out what genuinely makes you different, put it into words that sound like you and optimise it for Google and AI.
So the right clients can find you, understand you and think:
“Ohhh yes. This is exactly who I’ve been looking for.”
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Right, let’s get your website sorted.
Start with the bit that’s causing the biggest headache, combine two services, learn it yourself or hand me the whole bloomin’ production.
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However we work together, your voice and SEO will be woven through from the start.
“I struggle with my messaging because I’m not sure what makes my business different or how to put what’s in my head into words."
Positioning: Backstage Pass
The good stuff is already in your head. I’ll help you get it out and turn it into clear positioning, messaging, an SEO-friendly homepage and a personalised system for creating content that sounds like you.
"My website no longer looks or feels like my business, and it needs more than a few tweaks to put it right."
Wix Website Design & SEO
A Wix website that looks like your business, sounds like your business and is built to be found.
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Messaging, design and SEO come together from the first word to the final button.
"I want to improve my website and SEO myself, but I need someone to show me what to change and why."
SEO & Website Training
Want to understand how it all works and make the changes yourself?
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Bring me your website, your questions and the bits that are making your head hurt. I’ll show you what to change, why it matters and we'll work through one of your chosen pages together.
Nice to meet you properly. I’m SEO Jo.
I’m an SEO nerd, film obsessive and the person most likely to answer a perfectly normal question with a song lyric.
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I’ve spent more than 20 years working with websites and digital content, and I’ve seen far too many brilliant businesses squeezed into websites that could belong to absolutely anybody.
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Your website shouldn’t have to choose between personality and performance. It can sound like you, feel like you and still get found.
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That's why I start with what makes your business different, then build the messaging and SEO around it.
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Apparently, my clients quite like that approach too...
Don’t just take my word for it
"I would be lost without ladybird SEO (Jo). She has revolutionised my business and her ongoing support is so valuable to my business. Highly recommend"
Hannah (Clinical Director at HLP Therapy)
Some of the businesses I've helped get found
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Not sure what your website needs? That's my job.
You don't need to know whether the problem is your positioning, messaging, SEO, design or a slightly unhelpful mixture of the lot.
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Tell me what isn't working, what you want your website to do and where you feel stuck. I'll take a look, ask plenty of questions and help you find the best place to start.
Free 20-minute website chat. No hard sell, just an honest conversation about what isn’t working and where to start.