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Local SEO Case Study for Physiotherapy & Scar Therapy Clinic in Leicester

HLP Therapy

Having worked with HLP Therapy founder Hannah Poulton previously, I approached her in March 2023 with my 'done for you' SEO services as I could see that her website needed a little direction.

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HLP Therapy had just had a new website built a few months prior to my contact, but as I see all too often, the design may have looked good - but there was absolutely ZERO SEO implemented. In fact, HLP Therapy had dropped out of Google search completely, having ranked for at least 15 keywords prior to the redesign.

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We decided it would be best if I just redesigned the whole website, it's usually better to create a website around an SEO strategy. It was very handy taht HLP Therapy's website was on Wix, as Wix SEO & Redesign is one of the key services I offer.

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Ladybird SEO had 3 main objectives:

1. Increase traffic & clicks to the website to increase bookings.

2. To have HLP Therapy rank in the top 3 and show up in local search results in the Leicester area.

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Ladybird SEO Client HLP Therapy. Image shows HLP Therapy owner Hannah performing a scar therapy treatment

Ladybird SEO Service used: Wix Website Redesign with SEO

HLP Therapy's customised SEO plan included:

Ranking High on Google!

As I was effectively able to start from scratch with this website, I made sure to fully optimise the key service pages (for physiotherapy, scar therapy and acupuncture treatments) to rank high in the Leicester area. I did this with keyword research to find out what sort of queries people were making about services like these and creating engaging pages showing images and photos of exactly what people can expect when they book with HLP Therapy.

Image shows how HLP Therapy's keywords are ranking at number 1 or number 2 in search engines

Above: HLP Therapy now ranks in the top 5 search results for 60 Keywords and ranks for over 600 keywords in total. Remember, it was Zero when we started.

Setting the Website Structure
& Focus Keywords

My second task was to increase visibility, clicks to the website and start getting some sales for the e-commerce side of the business. These 2 graphics show the increases reached in the past 16 months.

June 2023 vs October 2024

A screenshot from Google search console showing HLP Therapy's impressions were at 82 per day and clicks tot he website were at 4 per day in June 2023

June 2023 Average stats

  • 4 Clicks per Day

  • 82 Impressions per day

Screenshot from Google Search Console shows how HLP Therapy's impressions and clicks have had a huge increase in October 2024

October 2024 Average stats

  • 27 Clicks per Day

  • 1,074 Impressions per day

That's a 575% Increase in Clicks per Day

& a 1209% Increase in Impressions

What HLP Therapy Say

I would be lost without ladybird SEO (Jo). She has revolutionised my buisiness and her ongoing support is so valuable to my business. Highly recommend

Hannah Poulton (Clinical Director Director) HLP Therapy

Wanna see similar results for your business? Let's chat about it!

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