E-Commerce & Local SEO Case Study
Metro Sales (Air Compressor Specialists)
Established in 1989, Metro Sales have been air compressor specialists for 35 years!
They have a shop based in Byfleet, Surrey which also offers services such as air compressor repair, installation and servicing.
​
When Founder of Metro Sales, Gary Crotty got in touch with me over 2 years ago, he wanted help in getting sales through their e-commerce website. They'd had products uploaded to their website for several months, but were not getting the sales through.
​
Ladybird SEO had 2 main tasks:
1. To get sales coming through the website
2. To rank Metro Sales as the #1 on Google for 'Air Compressor Surrey'.
Ladybird SEO Services used: Customised SEO Packages
Metro Sales' customised SEO plan included:
-
A new website navigation structure
-
Redesign of the Homepage & service pages (in Wordpress)
-
Full optimisation of each category page (SEO)
-
Local SEO (to ensure Metro Sa lesshows in search results in Surrey)
-
Product SEO (to increase sales for products - ongoing)
-
Blog writing (ongoing)
​
Additionally, I help Metro Sales with email marketing and posting creating Social Media posts for them once a week.
Ranking #1 in Surrey!
Metro Sales has a huge website! It has 1000+ products, dozens of product categories, service pages - the whole shebang! My first mission was to start with location based SEO and create landing pages for key towns in & around Surrey so that my client would be found for air compressor searches from anywhere within Surrey.
Above: Metro Sales are Ranking in position 18 on Google for the keyword 'Air Compressor Surrey' before I start working with them
Above: Metro Sales have been ranking in the #1 position on Google for 'Air Compressor Surrey' pretty consistently since June 2023.
Not only are Metro Sales now featuring in the number 1 slot for countless air compressor related searches within Surrey, they have also seen a big increase in phone calls and foot traffic to their Surrey based shop.
Setting the Website Structure
& Focus Keywords
My second task was to increase visibility, clicks to the website and start getting some sales for the e-commerce side of the business. These 2 graphics show the increases reached in the past 16 months.
June 2023 vs October 2024
June 2023 Average stats
-
12 Clicks per Day
-
2,230 Impressions per day
October 2024 Average stats
-
99 Clicks per Day
-
11,592 Impressions per day
That's a 725% Increase in Clicks per Day
& a 419% Increase in Impressions
631% Increase in Sales
Whilst I cannot disclose sales figures, Metro Sales have seen a 631% increase in online sales from this time last year
(and the figure keeps rising!)
What Metro Sales Say
The Interest and Sales from our website has gained ground incrementally over the last 18 months since Jo took over building and organising the site, reviewing new products and sorting out the SEO side.
Unless you have spare time and knowledge, and we didn't, you need someone with that knowledge who can navigate and guide you through all of the pitfalls, knowing what people search for and why, up until last month, July 2024, a record Sales month, it was never going to be overnight, but working with Jo has been our best investment to date.
Gary Crotty (Managing Director) METRO SALES
Wanna see similar results for your business? Let's chat about it!